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Clinical and cost-effectiveness of a maternity quality improvement programme to reduce excess bleeding and need for transfusion after childbirth: the Obstetric Bleeding Study UK (OBS UK) Stepped Wedge Cluster Randomised Trial

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Around 189,000 women giving birth in 36 UK obstetric units will have their blood loss measured and managed under a new care bundle designed to prevent severe bleeding after childbirth. This matters because postpartum haemorrhage is the leading cause of serious illness and death in new mothers in the UK, and rates are rising—especially among women from ethnic minorities. Current guidelines rely on spotting bleeding after it starts, then sending blood samples to a lab for clotting tests that take about an hour. That delay can lead to undertreatment for some women and unnecessary transfusions for others. The Obstetric Bleeding Strategy (OBS) bundle replaces that with four steps: risk assessment at admission, real-time measurement of blood loss for every woman, a structured escalation protocol based on that measurement, and a bedside clotting test that delivers results in under ten minutes. If the trial shows the OBS bundle reduces red blood cell transfusions and other complications, it could become standard practice across NHS maternity units. That would mean fewer women needing intensive care or emergency hysterectomies, less variation in care between hospitals, and more efficient use of blood supplies. The study will also examine whether the bundle narrows the gap in outcomes for women from different ethnic and socioeconomic backgrounds.

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Clinical and cost-effectiveness of a maternity quality improvement programme to reduce excess bleeding and need for transfusion after childbirth: the Obstetric Bleeding Study UK (OBS UK) Stepped Wedge Cluster Randomised Trial Background: Postpartum haemorrhage (PPH) is the leading cause of maternal morbidity in the UK. There is evidence that rates are increasing with ethnic minorities disproportionately affected. Recent national reviews and our PPI representatives highlight the need to improve and standardise PPH treatment. A care bundle for managing PPH was developed in Wales, the ‘Obstetric Bleeding Strategy’ (OBS). The bundle consists of: 1) Universal individual assessment of bleeding risk, 2) Real-time accurate measurement of blood loss from birth for all women, 3) A structured and consistent approach to escalation of care (based on measured blood loss) to more senior clinicians, and 4) A bedside test to rapidly identify abnormal blood clotting (within 10 minutes) and inform treatment if needed. This contrasts with current UK guidelines which recommend measuring blood loss only after excess bleeding is identified (leading to inconsistent identification and escalation) and giving transfusions based on fixed formulae whilst awaiting laboratory-based test results (around 1 hour). This leads to undertreatment of coagulopathy for some women and unnecessary treatment and transfusions for many others. Although the OBS intervention (OBS care bundle rolled out as a quality improvement (QI) programme) was successfully adopted by Welsh maternity settings (2017-18) and associated with a reduction in massive PPH and blood transfusion, the lack of control and robust clinical and cost effectiveness data has limited more widespread adoption. Maternity staff viewed the OBS intervention positively, with improved team-working, but further work is needed to establish how the care bundle works. We therefore propose a comprehensive evaluation of the OBS intervention in a randomised controlled trial (RCT). Aims: To test the effectiveness of the OBS intervention compared to standard care on clinical and psychological outcomes after childbirth, evaluate the cost of the intervention and conduct a process evaluation. Methods: A stepped wedge cluster RCT in 36 obstetric units over 30 months (approximately 189,000 maternities). The population will be all women booked for maternity care with participating units. Routinely collected NHS data will be used to measure outcomes including blood transfusion, intensive care admission and hysterectomy rates. Obstetric units will have an initial period of standard care (3-18 months) followed by the implementation of the OBS intervention (9 months) and follow up data collection (3-18 months). The comparator will be standard PPH care provided by units prior to the OBS intervention. The primary outcome is the proportion of women who receive red blood cell transfusion for PPH. Secondary outcomes will include the PPH core outcome dataset, effect on psychological wellbeing and cost-effectiveness. The impact of ethnicity, other socio-demographic factors and organisational culture on outcomes will also be studied using NHS data and in the psychological evaluation and process evaluation. Anticipated impact and dissemination: This study will establish whether (and how) the OBS intervention improves outcomes and experiences of women and reduces variation in PPH care. Findings will inform national and international PPH practice.

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Related Research

Grants with similar aims, by meaning.

Postpartum haemorrhage in midwifery units: investigating management and outcomes to inform women’s decision-making, midwifery guidance and practice, and improve safety and outcomes for mothers and babies.
COPE: The Carboprost or Oxytocin Postpartum haemorrhage Effectiveness study.
PREventing PretErM Birth in nulliParous women Through cervical length screening (PRE-EMPT)
Improving maternal and perinatal outcomes in high-risk pregnancies
Development, Field-Testing and Piloting of a refractory postpartum haemorrhage management package: the PPH ReAct (PPH Refractory Action) study

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