Automation and Transparency across Financial and Legal services: Mitigating Risk, Enhancing Efficiency and Promoting Customer Retention through the Application of Voice and Emotional AI
Insurance fraud cost UK policyholders £50 per policy in 2017, with fraudulent claims averaging £10,400 each. Current manual fraud detection is slow, repetitive, and fails to identify vulnerable customers. This project aims to build an AI that analyses both the words people say and how they say them—detecting emotion, credibility, and vulnerability from voice alone during live insurance calls. No existing system combines voice analysis with full explainability of its decisions, meaning the AI can show why it flagged a claim as suspicious. If successful, the technology could automate fraud detection in real time, reducing costs for insurers and customers while protecting vulnerable people from being mishandled. The same voice AI could later apply to financial services, legal call centres, or any sector where detecting deception or distress matters. The partners—Intelligent Voice, Strenuus, and the University of East London—already have commercial voice recognition tools, behavioural analysis algorithms, and deep neural network expertise in place, making commercial rollout by 2021 feasible.
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"Insurance fraud costed the UK £3B in 2017, increasing 8% since 2015, equating to £10,400 per fraudulent claim. This causes an increase of £50 per policy. Current manual processes to identify illegitimate claims are repetitive, time-consuming, inefficient, non-user friendly with no consideration for vulnerable customers. This presents fraud identification as a primary target for developed AI capabilities. The public are becoming increasingly aware of voice activated AI following the release of Amazon's Echo: a market leader in the 'voice-controlled home'. Resultant scientific research surrounding this is focusing on adding intelligence to spoken commands for real-time information. Current advanced emotional AI technologies capture (non-verbal) human expressions via computer vision, voice analysis and/or biometric sensors. These lack processing speed and are unable to understand both vocalics and linguistics. No solution currently combines artificial intelligence and voice technology for a true conversation with full explainability of its decision. Addressing this gap, Intelligent Voice aim to develop an AI software that detects and interprets emotion and linguistics from voice. In collaboration with behavioural analysis experts at Strenuus and deep neural networks academics at University of East London, this project aims to develop a vocal AI technology for credibility/vulnerability assessment, key word spotting, in-call behavioural guidance and transparency of the decision-making process, trialled by an insurance contact centre during live claims handling. This will offer a breakthrough technology for the anti-fraud sector, simultaneously providing unique expertise to the UK in deep neural networks and AI with cross-sector potential. All partners are well placed to exploit this opportunity: Intelligent Voice have an existing global client-base for their voice recognition/transcription software in the financial/insurance services market, Strenuus completed Proof-of-Concept studies with their linguistic algorithms to assess credibility, successfully identifying deception, UEL has demonstrable expertise in data analytics, machine learning architecture and AI explainability. Insurance software providers are in place as in-kind contributors for exploitation. With InnovateUK support, a 30-month programme of Industrial Research and Experimental Development is required to develop behavioural analysis algorithms, explain the neural networks of the system, integrate the solution to ICE's existing platform and trial the technology in a controlled environment. Project success will support commercialisation by 2021, to establish: - Intelligent Voice at the forefront of the speech recognition software market, poised for significant growth; - Strenuus as a leader in behavioural analysis with novel audio processing algorithms; - UEL as a UK leading university with state-of-the-art explaining of DNNs."
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