Completed Infection & Immunity Public Health & Healthcare

A Primary care trial of an Infection control website to Modify Influenza-like illness (ILI) and RTI Transmission

In plain English

AI plain-English summary

A website will teach people how to wash their hands and cover their coughs, then track whether those habits actually cut the number of winter respiratory infections across the UK. Most people catch at least one cold or flu-like illness each winter, and current public health advice—hand hygiene, respiratory etiquette—is well known but poorly followed. This trial tests whether an interactive website can change that. The researchers will give households access to a site that explains the science of infection transmission and provides practical tools for reducing spread. They will then measure whether those households report fewer respiratory tract infections than households that did not use the site. If the website works, the impact could be large and immediate. The intervention is digital, so it can reach the entire nation at low cost. A measurable reduction in winter infections would ease pressure on GP surgeries and hospitals, reduce time off work and school, and demonstrate directly to the public that applied science can improve daily life. The study also serves a fundamental purpose: it tests whether providing clear, actionable scientific information can change real-world behaviour at population scale—a question that matters for future public health campaigns on everything from flu to antibiotic resistance.

View original technical description
Since most people will experience one or more respiratory tract infections each winter, this study has the potential to results in significant engagement with the results of science. The method we have chosen for intervention (an interactive website) will be available to the whole nation and thus could have a major impact both on the public appreciation of research, and allow the public to see very directly the help from applied science in their daily lives.

View the original record at the funder ↗

Researchers

Douglas Fleming (Co-Investigator)Frederick Hobbs (Co-Investigator)Gary Wills (Co-Investigator)Ian Williamson (Co-Investigator)James Raftery (Co-Investigator)Lucy Yardley (Co-Investigator)Mark Mullee (Co-Investigator)Michael Moore (Co-Investigator)Paul Little (Principal Investigator)Trevor Bryant (Co-Investigator)William Carman (Co-Investigator)

Related Research

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Original classification

Research Grant

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