Recipient organisationPolish University Abroad (PUNO)Source-published name: The Polish University Abroad (PUNO)
Funding£112K
PeriodMar 2025 — Mar 2029
In plain English
AI plain-English summary
Parents are turning their children into unwitting online celebrities by posting photos and videos of them on social media—a practice called sharenting that is now widespread across Europe and East Africa. This matters because children have no say in what information is shared about them, creating a permanent digital footprint that can lead to loss of privacy, identity theft, commercial exploitation, and cyberbullying. The GUARDIAN project will investigate the scale and cultural dimensions of sharenting in four countries—Poland, Ireland, Kenya, and Tanzania—to understand how parental behaviour differs across societies and what risks children face. If successful, the research will produce practical guidance and policy recommendations for governments, schools, and tech companies on how to protect children’s rights in the digital environment. It will also develop awareness campaigns to help parents and children navigate online spaces more responsibly. The project brings together universities, NGOs, and technology partners to ensure its findings reach the people who can act on them—from classroom teachers to social media platform designers.
View original technical description
Digital technologies have become an important part of children's daily lives, regardless of cultural and geographical context. This is often due to the actions of parents who notoriously share information about their children on the Internet. Social media can today be considered a "modern baby album", where by sharing photos of their children, parents present themselves as good parents, giving birth to adorable babies, with a sense of humour and evidence of milestones achieved - all indicators family health and happiness. Very often children are not aware that thanks to their parents they have become celebrities on social media. This parental behaviour, known as sharenting, is becoming more and more common around the world putting children at risk: loss of privacy (children do not have a say in what information is shared about them online, this digital footprint can be difficult to control later in life), identity theft (personal information can be used for identity theft, impacting children's security), exploitation (images and information can be used for commercial purposes), cyberbullying and harassment. The main goal of GUARDIAN is to investigate the extent and dimensions of sharenting in Europe and East Africa from intercultural perspectives in order to provide guidance and recommendations on the measures required to respect and protect children’s rights in the digital world. The project will promote the rights of the child and raise awareness of the society about risks and challenges experienced by children in the digital environment and help them to navigate the online world responsibly. The project will be implemented by academic and non-academic institutions from 4 countries: Poland, research will contribute not only to the achievement of the project goal, but also to the realisation of the potential of participants, allowing them to acquire new skills and professional qualifications.
Plain English summaries and category classifications on this site are generated by AI and may not perfectly reflect the original research.
Is something wrong? Let us know