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OKRE - Sunset Funding Application

In plain English

AI plain-English summary

OKRE, a charity that helps entertainment industries weave science and research into popular TV shows, films, and games, is asking Wellcome for up to £4 million over seven years to become financially self-sufficient. The problem is that creating entertainment that genuinely shifts public understanding of science—rather than just dropping in a lab coat—requires sustained, specialist support. OKRE was spun out from Wellcome’s own broadcast and games work, but the goal of becoming independent within five years was never part of the original plan. Without core funding, the charity risks losing the team, infrastructure, and fundraising capacity needed to keep that work going. If the funding succeeds, OKRE can build a stable revenue model, diversify its income, and continue brokering collaborations between researchers and scriptwriters, game developers, and producers. The long-term impact would be a permanent shift in how the entertainment industry routinely engages with evidence and expertise—not as a one-off public engagement exercise, but as a normal part of how popular stories are made.

View original technical description
OKRE has been invited by Wellcome to apply for Sunset Funding for core operational and salary costs. We are requesting up to £4M over 7 years, to help us move towards sustainability and fulfil the ambitions of Wellcome’s original investment and vision. OKRE is a charity established to support the creation of original, popular entertainment that challenges perceptions and expands people’s understanding of the world. It was created following the success of Wellcome’s Broadcast, Games, and Film work, to enable a more sustainable transformation in how the entertainment industries engage with science and research. In the two years since OKRE achieved operational independence, we have established a profile and impact far outweighing our size. However, a goal of becoming financially independent from Wellcome within five years was not originally envisaged. Core funds are needed to develop our team and succession plan; fundraise and transition to a sustainable revenue model; ensure we achieve our EDI goals; increase our visibility; and improve our operational infrastructure. Based on our work to date, we believe that OKRE remains on target to make the significant, long-term impact across the industries it works as Wellcome originally envisaged. This Sunset Funding will help us to achieve that.

View the original record at the funder ↗

Researchers

Iain Dodgeon (EPMC Awardee)

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Opus

Original classification

Discretionary Award

Plain English summaries and category classifications on this site are generated by AI and may not perfectly reflect the original research.