Television Academy

The Television Academy is hiring two senior staff to train its 26,000 members—actors, writers, producers, and executives—in how to tell better stories about climate change. This matters because climate stories on television often fail to engage audiences or present realistic solutions. Most writers lack direct access to climate scientists, health experts, or best-practice guidance on weaving climate themes into drama and comedy without sounding preachy. The project fills that gap by creating a formal support structure inside the industry’s main professional body. If successful, the Academy’s members will produce shows that normalise climate adaptation and solutions in everyday storylines—not just documentaries or disaster plots. Viewers might see characters installing heat pumps, discussing local flood defences, or weighing low-carbon travel choices as naturally as they now discuss relationships or careers. The project measures impact through expert-request numbers, workshop attendance, and member feedback, adjusting resources as needs evolve. Over two years, the total budget is $731,000, mostly for personnel.