University College London and Program Planning Professionals Limited KTP 24_25 R1

A management consultancy is building an in-house research team to turn raw market data into strategic intelligence for winning new business. This matters because professional services firms like MP Business Managers often rely on external reports or gut instinct when deciding which markets to enter or which new services to launch. Without dedicated internal research, they risk missing emerging opportunities or investing in the wrong areas. The project fills a gap by creating a systematic, evidence-based approach to competitive intelligence and thought leadership within the company itself. If successful, the new capability will help MP’s leadership team prioritise investments in service offerings with the highest potential, while business managers gain sharper tools for penetrating new clients and markets. The impact is commercial rather than societal—it strengthens the firm’s ability to compete, grow, and adapt in a fast-changing professional services landscape. This is applied, commercially driven research with no fundamental science component.