The University of Essex and Bowen Craggs & Co Limited KTP 24_25 R3

A company is building an automated tool that uses generative AI to score how effectively large organisations communicate on their websites. Corporate websites are often the first place people go for information about a company—investors checking financial reports, journalists fact-checking a story, customers looking for contact details. Yet there is no standard, automated way to measure whether that communication is clear, consistent, and useful. Current methods rely on manual audits that are slow, expensive, and hard to compare across organisations. This project aims to fill that gap by turning a proprietary methodology for evaluating online corporate communications into a software tool that runs on generative AI. If the tool works, it could let companies benchmark their own websites against competitors in hours rather than weeks. For the public, that might mean more transparent and easier-to-navigate corporate information. The research is applied and commercially focused—it is not fundamental science, but a practical engineering challenge with a clear end-user in mind.