A single pest control technician can check hundreds of traps per week, but Trojan’s smart trap and bait station automates that monitoring, cutting labour costs by over 70%. The pest control industry is a £20 billion market in 2023, projected to reach £26.36 billion by 2033, yet it still relies on manual deployment and inspection of millions of traps. This labour-intensive process creates high human risks, billions in losses from inefficiencies, and rising operational costs that ultimately hit consumers and food supply chains. Trojan’s IoT solution replaces manual rounds with remote sensors that report precise on-site conditions, reducing human error and enabling technicians to manage traps from a distance. If successful, this technology could reshape pest control across food production, retail, and logistics. Lower labour and fuel costs for pest control companies would mean fewer price hikes for businesses and consumers, while faster, more accurate pest detection protects food supply chains, agriculture, and public health. The system also reduces technician workload, improving safety and job quality in an industry that quietly underpins much of modern life.
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Trojan is a UK-based agrifood SME led by Anton Posunko (CEO), Valentyn Goncharenko (product lead) and Marko Gorodetsky (technical lead and hardware developer). Pest control is crucial for sectors such as food production, retail and logistics. Despite its growth, with a market value of £20B in 2023 and projected to reach £26.36B by 2033, the industry faces challenges. The deployment and maintenance of millions of traps and baits require significant labour, posing high human risks and causing billions in losses. Inefficiencies could increase operational costs by billions annually, straining pest control companies and leading to higher service fees and reduced quality. In the long term, these inefficiencies could raise consumer costs, hinder industry growth and impact food supply chains, agriculture and human health. Trojan is developing an innovative IoT solution that will revolutionise pest control by significantly reducing time and labour costs. The smart multi-catch trap and bait station will automate pest control monitoring, reducing labour costs by over 70%. This technology will not only benefit pest control technicians by reducing their workload and fuel costs but also have a substantial impact on public health and quality of life by minimising pest-related risks. Trojan's IoT solution provides precise on-site conditions, reduces human errors and enables remote management of technician processes. This innovation will enhance access to efficient pest control, leading to higher productivity and economic growth in the sector.
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