A browser-based platform called RichCast will let museums create interactive, multilingual exhibits that visitors can access on any device without installing any software. Most cultural heritage sites lack the budget or technical staff to build custom digital experiences. RichCast automates the process: it uses AI to generate text, audio, video, and images in seven European languages, and it handles payments and analytics inside the browser. The British Motor Museum will test two demonstrators—one for mobile visitors, one for on-site kiosks—and museum staff will receive training to create their own content. If successful, the platform could let small museums with limited resources offer the same quality of interactive, multilingual tours as major institutions. The integrated analytics would also give curators concrete data on which exhibits hold visitors’ attention, allowing them to refine displays based on actual behaviour rather than guesswork. For the Coventry and Warwickshire region, the project aims to build a local cluster of creative-tech jobs and attract commissions from cultural organisations across the UK.
View original technical description
RichCast: Advancing Cultural Heritage Through Interactive Multimedia Experiences Panivox is developing RichCast, a ground breaking, browser-based interactive multimedia platform designed to revolutionise how audiences engage with cultural heritage. This 12 month project will deliver cutting-edge, multilingual, and immersive experiences accessible on any device, without the need for installations. In collaboration with the British Motor Museum, we aim to showcase RichCast's potential through two engaging and innovative demonstrators. Key features of the project include: 1. Multilingual Pipelines: By integrating advanced AI-driven tools, RichCast will automate the creation of text, audio, video, and image assets in seven European languages. This will ensure cultural experiences are inclusive and accessible to global audiences, enhancing the region's reputation for innovation. 2. Web-Based Payments: RichCast will introduce secure in-browser payment functionality, enabling users to purchase and unlock interactive experiences directly within the platform, enhancing accessibility, supporting future scalability and the ability to share the revenue with museums. 3. Interactive Visitor Engagement: Enhancements to RichCast include touch-and-drag navigation and integrated QR code scanning during experiences, making it intuitive and engaging for all age groups. These features will be integrated into both mobile and kiosk-based demonstrators, showcasing the versatility of the platform. 4. Research and Feedback Integration: A vital component of this project involves researching the use of RichCast in cultural heritage. Feedback will be gathered from visitors using the RichCast demonstrators and from museum staff working with the RichCast editor. This data will directly inform ongoing platform development, ensuring its effectiveness and relevance to cultural organisations. 5. Staff Training Materials: We will develop comprehensive training materials for museum professionals, empowering them to independently create and manage RichCast experiences. This will foster skills growth and enhance the technological capabilities of heritage organisations in the region. 6. Advanced Analytics: Integrated analytics will provide insights into visitor engagement, helping cultural organisations optimise and personalise their offerings and spend time improving the visitor experiences based on those insights. This project will cement Coventry and Warwickshire's position as a hub for technological and creative innovation. By showcasing RichCast's capabilities, it will attract attention from cultural institutions across the UK and beyond, bringing new opportunities to the region. Furthermore, the development of RichCast will create jobs, foster collaboration within the local creative industries cluster, and contribute to long-term economic growth. RichCast represents a significant step in bridging cultural heritage and immersive technology, offering unparalleled opportunities for both audiences and institutions while highlighting the creative strengths of Coventry and Warwickshire.
Plain English summaries and category classifications on this site are generated by AI and may not perfectly reflect the original research.
Is something wrong? Let us know