Climate Stories That Work

Heard is a UK-based charity that drives narrative change through popular culture. Our mission is to shift public attitudes on urgent social issues by equipping media professionals and sector organisations with research-backed storytelling tools. For over 17 years, we’ve inspired impactful stories seen by millions across TV, journalism and entertainment. Our Climate Stories That Work programme, focuses on embedding well framed climate stories into TV to help audiences see the connection between a healthy planet and their own wellbeing. In partnership with Wellcome, we will build on this work by supporting production teams with tailored workshops, creative consultancy and story development across scripted and unscripted TV. We aim to reach non- traditional climate audiences - from hospital shows to gardening formats - and guide them to see that human health goes hand in hand with the planet’s health, boosting understanding, concern, and support for policy change. Our long term goal is that people support and embrace the changes we need to make to address climate change, protect nature and improve human health. We know one of the most important ways to do this is to make sure people hear well framed stories about the reality of climate change and the solutions to it.