University of Southampton and Align-Alytics Limited KTP 24_25 R2

Holiday parks and tour operators are losing revenue because they lack the data tools to adjust prices and availability in real time. This project builds a Revenue Management System specifically for the UK holiday park and global tour operator sector. Most existing pricing software is designed for airlines or hotels, leaving the holiday park industry with generic tools that fail to account for seasonal demand, weather patterns, and family booking behaviours. The system combines new analytics techniques with existing booking data to recommend optimal pricing and capacity decisions. If successful, the system could directly improve commercial performance for hundreds of UK holiday parks and their international counterparts. For the public, this might mean more competitive pricing and better availability during peak seasons. For the businesses themselves, it means higher occupancy rates and revenue without simply raising prices. The system is designed to scale, so a single implementation could serve multiple sites. This is applied commercial research with a clear practical goal. It does not aim to advance fundamental scientific understanding, but rather to solve a specific operational problem in the tourism sector.