Brarista - Applying Generative AI and Computer Vision to engineer the future of bra fitting

A bra-fitting tool uses computer vision and generative AI to measure a woman’s body from a smartphone camera, replacing the need for a professional fitter. Most women wear the wrong bra size, which can cause back pain, poor posture, and skin damage. Professional bra fitting is expensive, time-consuming, and often unavailable outside specialist shops. Brarista’s existing prototype already provides measurements, but it struggles with accuracy across different body shapes and skin tones. This 12-month project refines the AI to handle that diversity, improve reliability, and make the tool easy to use at home. If the system works reliably, women could get a personalised bra fit without leaving the house. For manufacturers, accurate sizing data could reduce returns—a major cost in the lingerie industry. For healthcare, better-fitting bras could reduce the musculoskeletal problems that drive GP visits. The project is applied commercial R&D, not fundamental science. Its success depends on whether the AI can generalise across real-world bodies, lighting conditions, and phone cameras.