University of the West of Scotland and Smartify Holdings Limited KTP 24_25 R5

A museum visitor points their phone at a sculpture, and a detailed 3D model of the object appears on screen, rotating in real time. This research aims to make that experience faster and cheaper for the companies that build it. Smartify Holdings Limited creates augmented reality (XR) applications that let users interact with 3D models of artworks, products, or buildings. Currently, integrating a client’s 3D model into Smartify’s software involves manual, time-consuming steps that create bottlenecks and slow down new client adoption. The University of the West of Scotland will work with Smartify to optimise and automate this integration process. If successful, the project will release staff capacity, improve productivity, and accelerate growth by allowing Smartify to onboard new clients more quickly. This is applied, commercially focused research with a clear practical goal: removing a specific workflow obstacle so that a real-world product can scale. The impact is on the company’s bottom line and the speed at which cultural institutions, retailers, or other clients can deploy interactive 3D experiences to the public.