Birmingham City University and Panic Deliveries Limited KTP 24_25 R5

A Birmingham logistics company is overhauling its operations to meet European Union emissions rules and quality standards, with help from university researchers. This matters because the EU now requires businesses to demonstrate a clear path to zero-carbon operations if they want to trade across its markets. For UK logistics firms, failing to meet these directives means losing access to European customers. The company behind this project—Panic Deliveries—needs to redesign its fleet management, delivery routes, and supply chain practices to comply, while also securing ISO accreditation for environmental management. If successful, the project will produce a blueprint for how a small-to-medium logistics business can achieve EU compliance without sacrificing efficiency. The practical outcome is a set of operational changes—cleaner vehicles, optimised routing, better tracking of carbon emissions—that other UK delivery firms could adopt. This is applied, commercially driven research: the goal is not to discover new fundamental knowledge but to solve a specific regulatory and market-access problem. The impact, if it works, is that a UK company keeps its European contracts while cutting its carbon footprint, and other firms gain a replicable model for doing the same.